With Love from Procreate
Collaborators
Creative Director Nathan Clegg
Lettering & Design Shannon King
Illustration Lauren Yates-Jones
When travel was restricted globally, we still wanted to explore the world, through the eyes of our audience. With Love from Procreate was a campaign that gave our audience a weekly drawing prompt, based on their hometown.
Using a downloadable postcard template we created, people used the weekly prompt to create art on the postcard, and send it to us in Hobart. We also sent postcards back using commissioned artwork, and a hand written note to say thank you. The campaign helped us support our community through difficult times, through community, creativity and connection.
