The result is a brand that is sophisticated and fun, while reminiscent of the long history that surrounds Italy, and the richness of its culture, people, food and experiences. Incorporating a stamp device is suggestive of this established culture, as well as travel, passport stamps, and postcards.

Monica specifically wanted to steer clear of the usual colours of Italy – red, white and green. Rather, I took inspiration from the vibrant landscapes of Tuscany, and Emilia Romagna where she conducts most of her tours.