Our challenge was to create an identity that was sophisticated in tone, intelligent, and that resonated with a discerning and design-led audience. The scalloped facade of the building, designed by SJB, became the inspiration for some key elements throughout the visual identity, while the flowing interiors that bleed into exteriors, inspired the headline typography treatment, as it passes seamlessly across images and white space. The project was a great success, resulting in sales on opening weekend.

I had the privilege of collaborating with Kirsten Gracie, under the creative direction of Andrew Hoyne, to create the visual identity and graphic language of Clarion. I then continued to roll out a suite of marketing collateral once the creative concept was approved.