Procreate Dreams Launch Event
Creative Director Andrew Johnstone
Art Director Saxon Shing
Design Tom Everingham, Shannon King,
Cameron Foster, Willy Karl Beecher
Photography Zeth Green
Scope
Art Direction
Spatial Design
Digital Design
Print Design
Keynote Design
Merch Design
2023 was a huge year for Procreate. The company released a brand new animation product for iPad, that was set to transform how we animate. Exceptionally fast, intuitive, and beautiful to use, Procreate Dreams was more than 5 years in the making, and being a part of the launch team, was a huge honour.
In September, in collaboration with Playgrounds in Motion (an annual event for animators and motion designers), Procreate announced Procreate Dreams. The event was held at The Outernet — an immersive entertainment district in the heart of London that is covered in LED screens.
James Cuda announced the new product in a keynote, that was live-streamed all over the world, we set up an immersive space with iPad booths for attendees to try Procreate Dreams, and had live demos from professional animators.
Following the announcement in September, Procreate Dreams was released to the public in November, and won their third Apple Design Award for Innovation.
James Cuda announces Procreate’s newest product at Playgrounds in Motion 2023 in London.
Counting down to the Keynote.
This space was open to the public immediately after James’ keynote.
Our demo booth in The Now Trending space played a loop of Dreams commissions, brand imagery and features.
Danni Fisher Shin shows us how to create a perfect loop.
Part of my role during this launch event was working directly with James on his keynote. No pressure!
