Macquarie Exchange is Australia’s first community business district. A commercial and retail precinct like no other, Macquarie Exchange is home to a new way of working, fostering collaboration and cross-pollination of ideas and innovation.
With Macquarie Park’s new Sydney Metro line on site, the idea of ‘Exchange’ was central to our concept, and is reflected in the visuals used throughout the campaign with rays of bright lines, intersecting and dispersing simultaneously.

I designed the headline typeface specifically for this project, based on our original wordmark. It was created in both a solid and in-line weight, to further inject the idea of intersection and exchange throughout the headlines. I also assisted in the campaign rollout, creating a suite of collateral including a community broadsheet, billboards, hoarding, and proposal templates,